This volume recounts the fascinating story of creative jeweller Fred Samuel and the illustrious jewellery brand he founded. For eighty-five years, the Maison FRED has embodied boldness and joie de vivre. True to the avant-garde spirit of its founder, Fred Samuel, the eminent Parisian jeweller has made its mark thanks to its vision of a lifestyle encompassing laid-back elegance, with collections inspired by light and the sea. For the first time, the remarkable story of maverick creator Fred Samuel is revealed in this book, from his homeland Argentina to the shores of California and the French Riviera. Richly illustrated with archival documents and family photographs, as well as images of iconic creations and unique pieces of high jewellery, this work allows readers to discover a luxury jeweller that is visionary, daring, and free.